The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Scotland
From Glasgow to Edinburgh, Gretna Green to Inverness, Scotland is a beautiful country that offers plenty of opportunity for those seeking SEO Specialist vacancies.
Scotland has had a long and tumultuous history, particularly during the 16th and 17th centuries when relations with England were fraught with difficulty.
In 1707, the Acts of Union were passed and the Kingdom of Great Britain was created. This resulted in the abolishment of trade tariffs and the Scottish economy quickly grew. Clippers carried tobacco to Glasgow from the New World during the 18th century. Then, during the Industrial Revolution, everything from ships and locomotives through to coal, textiles and steel were produced on a massive scale.
Fast forward to today and Scotland's economy is more focused on the service sector - although manufacturing and oil production are still important.
Edinburgh is one of Europe's largest financial centres, home to companies like Lloyds, Standard Life, the Bank of Scotland and the Royal Bank of Scotland. It's also the seat of Scottish government and an important tourist destination, hosting one of the largest culture festivals in the world.
Whisky is one of Scotland's best-known exports, with numerous distilleries and bottlers located around the country, including Glenfiddich, Glenmorangie and Teacher's Highland Cream, as well as liqueurs like Drambuie and Glayva.
Other companies with headquarters or regional facilities in Scotland include IBM and Hewlett-Packard, Sun Microsystems, Amazon, BAE and Rolls-Royce.
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.