The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Wales
Known for its stunning coastlines and charming villages, sweeping landscapes and bustling cities and towns like Cardiff, Swansea, Barry, Newport and Aberystwyth, Wales offers an array of opportunities for those seeking SEO Specialist vacancies.
With the dawn of the Industrial Revolution, the Welsh economy expanded significantly and the few small industries that existed before the 18th century - such as agriculture, milling, textile production and mining - all grew rapidly.
Techniques for copper smelting were developed in Swansea, while ironwork, slate quarrying and coal mining were also big business. Meanwhile, the Cardiff docks were extremely important during the 19th century for the shipment of coal and steelwork.
Today, Wales has a predominately post-industrial economy and the service sector has grown significantly since the end of the second world war. A number of financial companies have regional headquarters here, including Legal & General, HBOS, ING Direct, the AA and BT.
In addition, the Driver and Vehicle Licensing Agency is situated in Swansea - it maintains a database of vehicles in Great Britain and deals with other tasks like selling private number plates and issuing licences.
While heavy industry in Wales has declined over the years, the country is still home to a number of manufacturing and steelmaking facilities. Indeed, the Port Talbot Steel Works produces around five million tonnes of steel every year. There are also two oil refineries in Milford Haven, as well as a Ford engine factory in Bridgend.
Agriculture and food production are another element to the Welsh economy, while forestry and fishing are small but thriving industries in the region.
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.