Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Wigtownshire
Right at the south-western corner of Scotland, where it reaches out into the Irish Sea at the Rhins of Galloway, is the historic county of Wigtownshire. Although it is now part of the larger Dumfries and Galloway county, it retains its personality as a region of fishing and ferries to Ireland and the Scottish islands. As the crow flies, its south-eastern tip is only 21 miles (36 km) from Northern Ireland. Wigtownshire borders Ayrshire to the north and Kirkcudbrightshire to the east.
Any logistics or supply chain jobs such as Chief Marketing Officer positions in the area will usually be connected to farming or the ferries, although the sparse population will limit such openings. The largest town in Wigtownshire is not Wigtown itself (whose population is less than a thousand) but Stranraer, at the southern end of Loch Ryan, with its 10,000 inhabitants. This probably represents the best opportunity for such work in Wigtownshire.
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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