Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Middlesbrough
Middlesbrough is one of several industrial powerhouses that served England’s North Sea coast during the Industrial Revolution and the age of empire, along with Hull, Newcastle-upon-Tyne, Sunderland, Hartlepool and Grimsby. It is a town of over 140,000 population which has had to perform a degree of reinvention in the post-war period as the docks fell into disuse, but the chemical plant at nearby Wilton and the steelworks continue to be strong employers to this day.
To the west of the city is Stockton-on-Tees, which was one end of the famous Stockton and Darlington Railway, the first public railway in the world. The railway had a massive effect on Middlesbrough’s economy when it was opened in 1825. The city is still well connected, with good road and rail links and Teesside Airport serving domestic and short-haul needs. With this rich mix of industries and a large population to cater for, Copywriter vacancies often emerge in Middlesbrough.
The city has a long list of notable people who hail from its street or its nearby area. A few famous names include football legends Brian Clough and Don Revie, rugby union star Rory Underwood, conjuror Paul Daniels, comedian Bob Mortimer (of Vic and Bob fame), guitarist Chris Rea and Corrie actors Thelma “Mavis Riley” Barlow and Chris “Brian Tilsley” Quinten, to name but a few. There must be something in the water!
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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