Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in the South West
A region that encompasses Bristol, Gloucester, Devon, Cornwall, Somerset, Dorset and Wiltshire, as well as the Isles of Scilly, the South West is a diverse area that offers a broad range of opportunities for those seeking Copywriter positions.
As demonstrated by the ancient monuments like Stonehenge and the Roman ruins in Bath, the South West has been settled for thousands of years. In fact, the oldest complete human skeleton ever found in the UK was discovered in Cheddar Gorge and dates back to around 7150 BC.
Prior to the Industrial Revolution, much of the South West relied on fishing and shipping, particularly in Bristol, a city which harboured vessels that traded with Ireland, Iceland and the Americas. Later, it became known for coal mining, as well as heavy industry.
Today, aeronautics is an important part of the South West economy, and a number of companies have facilities in the region - such as Airbus UK, BAE Systems and Rolls-Royce. There's also Defence Equipment and Support - the MoD's procurement and logistics agency.
Cheese, clotted cream and other dairy products are made in the region, with companies including Dairy Crest, which makes Cathedral City and Davidstow. Other food and beverage manufacturers include Ginsters, Ryvita, Kraft Foods UK and Beverage Brands, makers of WKD vodka. Meanwhile GSK manufactures Lucozade and Ribena in Coleford.
In addition, Princess Yachts, Siemens Traffic Controls, Merlin Entertainments, Endsleigh Insurance, Westland Helicopters and Wincanton plc are all based in the region.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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