Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in the North East
Covering Northumberland, Tyne and Wear, Teeside and County Durham, the North East includes the cities of Durham, Sunderland and Newcastle upon Tyne, as well as other communities like Gateshead, Middlesbrough and Darlington.
In the 18th, 19th and early 20th centuries, the area's economy mainly relied on shipbuilding, heavy industry, coal mining and manufacturing. However, most of these faced significant decline after the second world war.
The region's economy is now mainly based in the service sector, and it is also known for its retail, art and culture. A number of tech companies are located in the North East, as well as businesses based in the petrochemical and steel industries.
What's more, the region is home to a significant amount of scientific research, particularly at the Centre for Life. This facility in Newcastle includes exhibition space for tourists, as well as a number of working laboratories that are used by biotechnology companies and medical clinics.
For those seeking Copywriter roles, just some of the companies that have headquarters or manufacturing facilities in the North East include Santander, Sage Group, Virgin Money, Tetley Tea, McCoy's Crisps, Greggs the Bakers, Nestle and Coca Cola.
In addition, there's BAE Systems, which manufactures military tanks, while Siemens produces steam turbines and Nissan operates the largest car factory in the UK.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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