Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Greater London
An administrative area that was created in 1965, Greater London is often described as the region within the M25. It comprises the City of London, as well as the 32 boroughs, and is home to an array of businesses, making it an ideal choice for those seeking Copywriter opportunities.
For hundreds of years, London was known for its shipping and manufacturing, producing everything from textiles and food products, through to automobiles and ironwork.
In fact, a number of such facilities are still in operation today, such as the Tate & Lyle sugar refinery in Silvertown, Warburtons in Brimsdown and Nestle in Hayes. At the Ford factory in Dagenham, vehicle body panels and diesel engines are manufactured, while Fuller's Brewery operates out of Chiswick.
For the most part, however, London's economy is now based in the financial and service industries.
Around 70 per cent of the FTSE 100 are located within Greater London. In Canary Wharf, you'll find the headquarters of HSBC, Barclays, Citigroup and Reuters, while other big-name businesses in Greater London include the Guardian Newspaper, Balfour Beatty, GlaxoSmithKline, PricewaterhouseCoopers, Marks & Spencer, BP, British American Tobacco and Royal Dutch Shell.
What's more, transportation is a huge part of London's economy and day-to-day operation. Overground trains, underground trains, buses, coaches, taxis and trams all keep Londoners on the move, while the area is also home to a number of airports and the Port of London.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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