Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Kent
Often called the Garden of England due to its spectacular greenery, Kent is a county in the south-east.
Much of Kent is surrounded by water, with coastlines on the North Sea and the English Channel. It shares borders with Sussex, Surrey and Essex. What's more, Kent is a Home County with parts within the London commuter belt, so it's an ideal location for those seeking Copywriter opportunities.
Throughout its history, Kent has been an important location. During the Middle Ages, the Cathedral at Canterbury became a destination for pilgrims worldwide, after Thomas Becket was murdered there in 1170. Meanwhile, the River Medway had a naval dockyard for around 500 years before it was shut in 1984.
These days, Kent is known for everything from cement and brick making through to shipbuilding, aircraft design and power, while retail, tourism and the service sector are also important.
Just some of the companies based in Kent, or with large facilities, include KEF Metalworking and Kimberly-Clark. Meanwhile, Aylesford is a large paper recycling facility that manufactures newsprint.
In addition, Dover is an important port town, particularly for ferries to the continent, while cruise lines like MSC, Fred Olsen, Holland America, Princess, Royal Caribbean and Saga depart regularly to destinations around the world.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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