Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Northern Ireland
The smallest country in the UK, Northern Ireland has traditionally been associated with industries like shipping, rope making and textile manufacture. In fact, during the American Civil War, the supply of cotton from the States was cut and Belfast gained the nickname Linenopolis, as Irish linen helped to alleviate problems caused by the shortage.
During the 18th and 19th centuries, Belfast was home to many of the world's top shipbuilders, including Harland and Wolff, the firm that went on to build the RMS Titanic, her sisters the Britannic and Olympic and other vessels like the HMS Belfast during the early 20th century.
Northern Ireland has also seen its share of violence and civil unrest, during a period known as the Troubles, which lasted from the late 1960s until the signing of the Good Friday Agreement in 1998.
Since then, the country has grown more stable and a number of redevelopment projects have helped to turn Northern Ireland into a thriving place with an economy based mainly in the service sector - although many of the older business are still in operation. What's more, there are plenty of opportunities for those seeking Copywriter vacancies.
Just some of the companies with regional headquarters or other facilities in the region include DuPont and Caterpillar. In addition, Short Brothers, one of the first companies in the world to produce aircraft, moved to Northern Ireland in 1948 - today it owned by Bombardier Aerospace and produces flight control systems and other components.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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