Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Staffordshire
A county in the West Midlands, Staffordshire shares borders with a number of other counties, including Cheshire, Derbyshire, Warwickshire and Shropshire.
If you're searching for Copywriter opportunities, the region has a range of options that you might want to consider - these can be found in places like Burton upon Trent, Cannock and Newcastle-under-Lyme, as well as the county town Stafford and Stoke-on-Trent, which is also the largest city in the area.
Since the 17th century, the region has been known for its pottery production, and this became a major part of the economy during the Industrial Revolution. In the 19th century, a number of ceramics companies were founded that are still in existence today. These include Wedgwood, Spode, Burleigh, Aynsley and Dudson.
Historically, other major industries were hat making, textiles, brewing, mining, brick making, ironwork and engineering.
These days, the region is home to a number of breweries, including Coors, Carling and Marstons. Meanwhile, other companies based in Staffordshire, or with large facilities, include The Britannia Building Society and JCB, as well as Unilever, which makes Marmite and Bovril. There's also a Pirelli factory that manufactures tyres.
What's more, the Alton Towers theme park draws in visitors from around the country, as well as tourists from further afield.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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