Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in West Lothian
West Lothian reaches the Firth of Forth for a small portion of its northern extremity, and is otherwise surrounded by the City of Edinburgh, Falkirk, Lanarkshire and the Scottish Borders. Its centre of population is its administrative headquarters, Livingston, which has a population of over 60,000, which accounts for about a third of the population of West Lothian as a whole. The other main towns, Armadale, Bathgate, Blackburn Broxburn and Linlithgow, barely average 10,000 population.
With the population centre of Livingston within its borders, West Lothian is a good place to look for Copywriter jobs. If Edinburgh and Glasgow are included in the search, the options will be even greater. With the M8 and M9, as well as main A-roads and rail links passing through it, it exactly the sort of place that logistics, warehousing and supply chain operations can take root.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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