Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Birkenhead
While Birkenhead has always lived in the shadow of the world-famous port city of Liverpool just across the Mersey, it has a maritime history that is of huge importance to the region and the nation. The town has a history of shipbuilding, and although the industry has had its ups and downs, with particular lows in the 1980s, it seems to be on the up again, with the Cammell Laird shipyard getting back up to speed after collapse and buy-out. The shipyard has an illustrious history, being the birthplace of HMS Prince of Wales, HMS Ark Royal (the 1938 incarnation) and RMS Mauretania to name but a few. The famous Mersey ferry (actually three boats) sails from Birkenhead to Liverpool daily.
Although the town of Birkenhead is home to just over 80,000 people, it forms part of a sprawling conurbation along the east of the Wirral Peninsula that takes in New Brighton, Bebington, Wallasey and, of course, Tranmere. Taken together, the population is well over 300,000, the size of a small city.
Luckily, the ferry isn’t the only way across the Mersey. Two road tunnels and a rail tunnel connect Birkenhead to Liverpool, which in combination with the M53 running up the spine of the Wirral, make it a particularly well connected town. This large population and the re-emerging shipyard make Birkenhead a good place to look for Growth Hacker jobs in the North West of England.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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