Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Caithness
Caithness is the county at the most north-eastern corner of mainland Britain, and is part of the Highland area. The county is home to the town of John o'Groats, famous for being one end of mainland Britain's longest possible journey, the other being Land's End. The county is also home to the island's northernmost point, Dunnet Head, and settlement, Scarfskerry (population 300).
The largest town in Caithness is Thurso, which is located at the north of the county where the A9 meets the A386. Regular ferries make the trip to Orkney to the north, and there's also an airport at Wick over to the east. However the county is pretty sparsely populated, and ,much of its land is used for agriculture.
Agriculture, ferries and airports usually present opportunities for Head of Marketing jobs, and sure enough, even here at the northern extremity of of our mainland, they, and other related positions, do occasionally come up. The closest large settlement is Inverness, which is a two-hour drive from the heart of Caithness, so commuting isn't necessarily an option either!
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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