Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Chelmsford
Located in Essex, Chelmsford was granted city status in 2012 and is the only city in the county. It is situated on the River Can, around 32 miles from Charing Cross and is considered to be part of the London commuter belt, meaning it offers a range of options for those seeking Head of Marketing positions.
Chelmsford's history can be traced far back in time and evidence of Neolithic and Bronze Age settlements have been found. In 1199, the town was granted a royal charter and the market is still held in the centre today.
During the Middle Ages, Chelmsford was named the county town of Essex and its population continued to grow in size. The railway arrived in the middle of the 19th century, leading to further economic growth and by the late 1800s, it had become known for its manufacturing industry, particularly electrical equipment.
In 1899, the world's first radio factory was opened in Chelmsford and during the second world war, the region produced machinery and light engineering.
During the end of the 20th century, Chelmsford declined economically. However, the city has gone through major regeneration over the last 30 years and these days it is an important location for administration and distribution.
Chelmsford is currently home to a number of large companies, including investment managers the M&G Group, electric motor manufacturer ebm-papst UK Ltd and e2v Technologies, which is known for its high-tech engineering products for the medical, science, aerospace and industrial markets.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us