SEO Specialist - Bolton

SEO Specialist

The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.

Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.

The skills required

SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.

There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.

SEO Specialist Jobs in Bolton

Located in the Greater Manchester area, the town of Bolton is a thriving community with plenty of opportunities for those seeking SEO Specialist positions.

The town's history extends back thousands of years and signs of a Neolithic settlement include a stone circle on Cheetham Close. Bronze Age burial mounds in the region were excavated by the Victorians and the town was given a market charter in 1251. In fact, the medieval market was held until the 18th century.

Bolton has long been known for its textile industry and several innovations, including the spinning mule, led to the town's prosperity during the Industrial Revolution. However, there was substantial decline in the 1920s and today the chimneys and empty mills are the only reminders of this part of the town's past.

However, there is still an element of manufacturing to be found in Bolton, with smaller scale paper manufacturing, textiles and steelworks in operation.

Warburtons is headquartered in the town and has been since it was established in 1876. Now one of the UK's most popular brands of bread, this company produces millions of loaves every year. In addition to its head office, there are also two bakeries in Bolton.

For the most part, however, Bolton's modern economy relies on the service sector and tech. The town is home to a number of offices that specialise in data processing and there are several call centres and IT companies.

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SEO specialist jobs at Cast UK

Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.

If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.

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