SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Bracknell
The Berkshire town of Bracknell is located at the centre of a cross with Farnborough, Reading, Maidenhead and the western tip of London as its points. It is located between the A308(M) and the M3, which run parallel to its north and south respectively.
Bracknell has a long and rich history, with mentions in the Domesday Book and Bronze Age finds there. Locals like to believe it was a favourite haunt of highwayman Dick Turpin, and there was supposed to be a secret tunnel between two inns via which he could escape capture. There must be something in the water, as a band of marauders known as the Wokingham Blacks had been terrorising the forest area; they were finally brought to justice by the Grenadier Guards in 1723. After World War 2, Bracknell was designated as a location for a New Town, and in the intervening decades the town’s population grew from a few thousand to its current total of around 50,000.
Commercially, the town is rather successful, and many multinationals have set up offices there, particularly in the hi-tech and electronics sectors. The list includes Fujitsu, Panasonic, Hewlett-Packard, Dell, Siemens, Cable and Wireless, 3M and Novell. The headquarters of Supermarket Waitrose and the UK arm of BMW are also in Bracknell.
Bracknell is a thriving town, where great jobs in logistics, supply chain and procurement such as SEO Specialist positions are often found. Its excellent links to London and the whole of South England, as well as Heathrow Airport, are no doubt parts of the decision when companies choose to locate there.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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