SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Essex
Situated in the East of England, Essex is bordered by Cambridgeshire, Hertfordshire, Suffolk and Kent. It's also a Home County and is considered part of the London commuter belt, making it a great location for those seeking SEO Specialist vacancies.
Largely an agricultural area, for most of Essex's past, it comprised farmland and market towns. Significant development occurred during the Victorian era when the railways arrived.
After the second world war, two new towns - Harlow and Basildon - were created. These were built mainly to provide housing for the growing London population.
These days, the region is still predominantly agricultural, although places like Harlow are known for scientific innovation, technology and pharmaceuticals. Marconi - the world's first wireless factory - had a factory in Chelmsford. Part of the facility is now used by BAE Systems.
Companies based in Essex include Britvic, e2V Technologies, M&G Group and ebm-papst UK. Ford's European headquarters is located in Brentwood, while banknotes are manufactured in Loughton.
Stansted Airport is located in Essex, and it is served by airlines like Ryanair and EasyJet. It also processes cargo from a variety of companies including FedEx, British Airways World Cargo and UPS.
What's more, Lakeside Shopping Centre is one of Europe's largest retail areas. It's located a stone's throw from the north side of the River Thames and includes an indoor mall, as well as an IKEA, B&Q and outlets for Next and Marks & Spencer.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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