Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Burnley
Whereas most northern towns with milling and industrial heritage are closely linked to a major city such as Manchester, Leeds, Newcastle or Glasgow, Burnley is something of an oddity thanks to its relative isolation. It’s a good 22 miles (34 km) to the centre of Manchester to its direct south, about the same distance west or Bradford and the next major settlement to its north is Carlisle, 80 miles (130 km) away. Its nearest neighbour is Blackburn, 10 miles to the west and roughly Burnley’s twin in terms of population (and its footballing rival).
Burnley started out as a market town, trading chiefly in wool and other farm products, until the Industrial Revolution, and particularly the canals, reached the town. When coal was discovered close by, the picture was complete. Before long the town was thriving, with wool mills and eventually cotton mills powered by steam engines making the town thunder with productivity. Inevitably, the mills were to gradually close down and Burnley went through a period of isolation and stagnation, particularly after the Second World War.
The town is, however, looking forward, and has attracted investment and jobs over recent years. Industrial estates have sprung up around the town, and perhaps because of the distance to large cities, Burnley has become almost self-sufficient when it comes to retail, with a bustling town centre and a host of chains setting up shop there. This all adds up to a positive story for those looking for Chief Marketing Officer positions in the Burnley area.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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