Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in North Yorkshire
A county in the region of England known as Yorkshire and the Humber, North Yorkshire is England's largest ceremonial county and it comprises most of the Yorkshire Dales and the North York Moors.
Those seeking Chief Marketing Officer vacancies in North Yorkshire will have a number of options to consider, while the lovely scenery and wealth of outdoor space will be much appreciated by anyone who enjoys spending time in the great outdoors during their days off.
Settlements in North Yorkshire include Harrogate, Scarborough and Ripon. Meanwhile, the county town is Northallerton.
Much of the local economy is based on agriculture, in addition to mineral extraction and power. Technology, printing, retail and the service sector are also important industries, while tourism also brings a significant amount of money to the county.
Plaxons, a company that manufactures coaches and buses, has been based in Scarborough for more than 100 years - although it started out as a joinery workshop.
Richmond Foods is also located in North Yorkshire. It is one of Europe's largest ice cream production facilities, manufacturing Rowntree's Fruit Pastilles ice lollies and Fab bars.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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