Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Wakefield
Wakefield is a city just south of Leeds that comprises the five towns of Pontefract, Castleford, Normanton, Featherstone and Knottingley, as well as other minor towns. With a population of around 325,000, it’s a moderately sized city that is overshadowed by its northern neighbour and Sheffield, which is 20 miles (31 km) to the south. Wakefield is well connected by rail and road, with the M62 and the M1 passing by its north and west respectively.
The city and its constituent towns boomed during the Industrial Revolution when vast seams of coal were discovered beneath them. The area dug hundreds of mines and this remained the key industry in the area until the 1980s when they were closed down one by one. The last remaining one is Kellingley Colliery, located at Knottingley, just east of Pontefract.
The city remains industrial, however, although the days of heavy industry are largely gone. The city’s excellent communications and central location have made it an ideal place to site warehouses, factories and distribution centres, so Chief Marketing Officer jobs regularly appear in the Wakefield area. There are also regeneration projects going on in the city designed to diversify and stimulate the economy, and this looks set to bring further growth to an area that has had to reinvent itself completely in thirty years.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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