Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Doncaster
Doncaster has a colourful history that dates back at least as far as the Romans, when it was served by an important road between London and the North. Nowadays the South Yorkshire town remains a well connected place, with the M18 an A1(M) passing the town and excellent rail connections to Sheffield an Leeds to the west and the docks of Hull to the east. The canals helped bring wealth to the town, particularly when vast coal seams were discovered nearby and the town boomed. There is also Robin Hood International Airport on the doorstep, although it is probably more famous for a mischievous tweet than for its global aviation repute!
Although coal mining has largely ended in the area, it is one of the few places that still has active mines. During the Industrial Revolution the place was a hotbed of industry, with steel manufacture, glassmaking, railway engineering and chemical manufacturing going on. In the 1930s tractors started being made in the town by International Harvester. This tradition survived right up until 2007 after several buy-outs and mergers.
Anyone looking for Chief Marketing Officer work in Doncaster should be greeted by a seam of opportunities as rich as the coal’s. As well as the airport and road links, it is home to Doncaster International Railport, a vast railway complex that distributes goods nationally and ultimately internationally. Many companies have recognised this sweet spot and set up distribution centres and warehousing facilities in the area. Names include B&Q, DFS, Next, Faberge, Tesco, IKEA, Exel and Amazon.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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