Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Cardiff
As the capital of Wales, Cardiff has long been at the centre of Welsh commerce, culture, media and government. It is the most populous city in Wales and offers an array of possibilities for those seeking Copywriter vacancies.
Cardiff is situated in the historic county of Glamorgan and until the 19th century, it was a fairly small town. As the Industrial Revolution took hold in the rest of the UK, the Port of Cardiff, also known as Tiger Bay, became increasingly important - in fact, one of the busiest in the world.
The Taff Vale Railway and the Glamorganshire connected the city's docks to the coal-producing areas in other parts of Wales, and this useful resource was sent on as fuel for factories across the country.
In the late 1800s, rival docks at Barry began to take over in the shipment of coal, but the Coal Exchange remained in Cardiff and the city became increasingly industrialised, with the addition of an ironworks and a steelworks.
Cardiff officially became the capital in 1955 and over the years it has remained an important cargo port. Much of its industrial past has been replaced by the financial and business sector - although there are still metal works to be found in the region.
Today, a number of well-known companies operate headquarters in the city - including Admiral Insurance, Principality Building Society and 118118. In addition, the University Hospital of Wales in Cardiff is the UK's largest hospital outside of London.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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