Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Suffok
Sharing borders with Norfolk, Cambridgeshire and Essex, Suffolk is a county in East Anglia that is situated on the coast of the North Sea.
Although Suffolk does not have any cities within its boundaries, anyone seeking Copywriter roles in the area will have a number of options to choose from in the larger towns of Lowestoff, Felixstowe and Bury St Edmunds, as well as the county town of Ipswich.
Primarily an agricultural region, Suffolk grows a number of crops including rapeseed, wheat, barley, sugar beet, linseed, oats, rye and various vegetables.
The Port of Felixstowe processes around 35 per cent of the UK's container cargo, making it the largest port of its kind in the country, and one of the busiest in Europe. There's also a port at Ipswich; it is home to a number of shipbuilders and Fairline Yachts has a testing facility here.
Other major employers in Suffolk include Birds Eye, Greene King brewing, Bernard Matthews Farms and Huntley & Palmers. In addition, Premier Foods manufactures Branston Pickle in the region.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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