Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in West Yorkshire
An English county in the region known as Yorkshire and the Humber, West Yorkshire is surrounded by Derbyshire, Lancaster, North and South Yorkshire and Greater Manchester.
It is home to a number of large metropolitan boroughs, each of which offers a variety of opportunities for those seeking Copywriter jobs. These include the City of Leeds, the City of Wakefield, the City of Bradford, Calderdale and Kirklees.
During the 17th and 18th centuries, the region's economy relied mainly on the wool and textile industries - this was given a significant boost during the Industrial Revolution as steam power and machinery increased production dramatically. Coal mining also helped to bring wealth to the area.
Today, the West Yorkshire area is still known for manufacturing and engineering, while financial companies, call centres, the service sector, tourism and retail are also important.
Supermarkets Morrisons and Asda both have their corporate headquarters in the region, while just some of the other companies that have regional or national offices in West Yorkshire include Nestle, Cummins Turbo Technologies, Hallmark Cards, Pace plc and Syngenta AG.
Financial and professional services companies like KPMG, Norwich Union, First Direct, Direct Line, Lloyds Banking Group, Yorkshire Bank, Bradford and Bingley and Zurich also all have large operations here.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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