Growth Hacker - Brighton

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Brighton

A seaside city on the south coast, Brighton is an energetic location known for its friendly atmosphere, pebble beaches, buzzing nightlife and quirky charm.

It has long been a favourite weekend getaway for Londoners seeking a bit of sunshine and sea air and in 1787 the Prince of Wales set up his holiday home here, creating an extravagant building now known as the Royal Pavilion.

The tourism industry further increased when the London and Brighton Railway arrived in 1841, making day trips easy between the resort and the capital.

Of course, there's far more to Brighton than the social scene and those seeking Growth Hacker vacancies will have a good range of options to consider.

The city's economy, which was mainly based in manufacturing and engineering during the 19th century, has been transformed over the last 30 years. These days, Brighton is home to a number of businesses based in digital media - Like FDM and Semantio - and it has earned itself the nickname Silicon Beach.

Financial giant American Express has its European headquarters in Brighton and employs thousands of people in the city centre.

Cosmetics company The Body Shop was founded here in 1976; it is now part of the L'Oreal group and is now based in nearby Littlehampton.

In addition, Brighton is home to two large universities, a number of tourist spots, various retail centres and the UK's second largest arts festival, which occurs every May.