Growth Hacker - Humberside

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Humberside

Located in northern England, Humberside was a county until it was abolished in 1996 and replaced with several unitary authorities, including Kingston upon Hull, East Riding of Yorkshire, North Lincolnshire and North East Lincolnshire. Although it may be gone in name, the communities in Humberside offer a variety of roles for those seeking Growth Hacker positions.

Humberside was created in 1972 as part of the Local Government Act. Before this, the regions that made up the county had been based in a variety of sectors, including agriculture, shipbuilding and manufacturing. However, the county suffered due to its north and south sections being separated by the River Humber until the Humber Bridge was completed in 1981.

These days, the regions that once made up Humberside have gone through significant regeneration and have economies that are predominantly based in the service sector and tourism.

Hull is an important port town, both for cargo and ferries to Europe. It's also home to a number of chemical and pharmaceutical companies like Reckitt Benckiser, BP, Seven Seas and Smith & Nephew.

Meanwhile, Grimsby is known for its fishing and it sees a lot of containerised cargo enter its ports every year. The fish that comes into the town is processed here and both Young's Seafood and Findus produce fresh and frozen fish products.

Other companies based in Humberside, or with large facilities in the region, include Tata Steel, Corus, Singleton Birch, BOC, Nisa Today and Ericsson.