Growth Hacker - Derby

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Derby

Located on the River Derwent in Derbyshire, Derby is among England's 20 largest urban areas and the broad range of businesses based there today make it a great option for those seeking new Growth Hacker vacancies.

Derby's history goes back to a Roman settlement called Derventio and the area was home to Saxon and Viking communities during its early years.

The Industrial Revolution marked an important turning point for Derby and the city was the first to reap the benefits of a water-powered silk mill in the early 1700s.

Other innovations later in the century led to improved techniques for manufacturing stockings. In addition, a number of cotton spinning mills were established.

Within 100 years, Derby had become an important industrialised city as well as the headquarters for a number of regional railways.

Rolls-Royce established a factory in 1907, constructing cars and aircraft, while the Derby railway works was a bustling facility that designed and built rolling stock for the nation's growing rail system. Indeed, the first diesel-electric locomotive was produced there in 1948.

There's no doubt that Derby's past has influenced its future and today its top employers continue to be based in automotive manufacture and railway engineering. These include Rolls-Royce, Toyota and Bombardier Transportation.

Other well-known companies include Egg, an internet banking company, and Alstom, a company that manufactures boilers and heat exchangers for industrial purposes. Meanwhile, the chocolate company Thorntons is headquartered in nearby Alfreton.