Growth Hacker - Stoke-on-Trent

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

 

The skills required

Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.

That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.

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Growth Hacker Jobs in Stoke-on-Trent

Often simply referred to as Stoke, Stoke-on-Trent is a city in Staffordshire. It is also affectionately known as The Potteries, a name that date backs to the 1800s when the region became a leader in the production of ceramics, particularly decorative tiles, figurines and dishes.

The area around Stoke had long been recognised as an excellent source of clay, salt, lead and coal and many of the companies that started manufacturing ceramic goods on an industrial scale during the 17th century are still around today - such as Royal Doulton, Spode, Wedgwood and Dudson, which was founded in 1800 and is the oldest tableware manufacturer in the UK.

In addition, the 1842 Pottery Riots that which were sparked by unannounced pay reductions have been said to be some of the first examples of trade unionism in the country.

Of course, other industries have also helped shape the region. Coal mining was a large part of the local economy until the last pit closed in the mid 1990s. Meanwhile, the steel industry was a booming business throughout the 19th and 20th centuries.

These days, Stoke-on-Trent is a thriving community and a great location for anyone seeking Growth Hacker vacancies.

As well as the ceramics companies that call the city home, a number of other businesses have offices in the region, including bet365, Phones4U and the Michelin tyre company. Other companies, like Sainsbury's and the Co-operative Pharmacy, maintain large warehousing facilities in Stoke, while Premier Foods manufactures some well-known sweet treats.

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