Growth Hacker - Stafford
Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
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Growth Hacker Jobs in Stafford
Staffordshire’s county town of Stafford is relatively small by county town standards, with its population of just over 50,000; in fact Stoke-on-Trent, Tamworth and Newcastle-under-Lyme are larger. That said, Stafford is at the centre of a cluster of towns whose populations total over 120,000. Stafford is located on the M6 and is about half way between Stoke-on-Trent and Birmingham, each of which is approximately 14 miles (22 km) distant.
The town’s history is varied and well documented to the fifth century, and the eleventh-century castle stands to this day. Stafford used to have a long tradition of shoemaking, which sadly died out in the latter 20th century. It was also a major railway hub until the reforms of the 1960s led to the closure of the Stafford & Uttoxeter Railway and the Shropshire Union Railway, and with them Stafford became a relatively normal through line between Crewe and Birmingham and London.
Occasionally, Growth Hacker jobs become available in Stafford, as it is a relatively populous region and some major manufacturing plants are found there. The electrical engineering giant Alstrom, which makes huge electrical transformers, is in the middle of the town, and Bostik and Littleworth (diesel engines) have large sites here; there are also a few trading and industrial estates and a sizeable shopping centre. Being the county town, the public sector is a large employer, and Stafford also serves as a commuter town for the cities to the north and south.
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Whether you are a client or a candidate, getting to know you helps us to understand and anticipate your needs. Why not get in touch and see just what we can do for you today?
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