Growth Hacker - Reading

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Reading

Situated in the Thames Valley where the Thames and River Kennet converge, Reading is a town in south-east England known as a centre of commerce and an excellent choice for those seeking Growth Hacker vacancies.

The area was first settled in the 8th century, the local abbey was founded in 1121 and by 1538 Reading had become one of the largest towns in the area. The region thrived on the wealth generated by trading cloth until the English Civil War.

With the dawn of the Industrial Revolution, Reading was again making a name for itself, this time with a combination of ironworks and brewing.

The region benefited from improved trade with London due to the building of better roads, the establishment of various railways and the opening of the river to boat traffic. Indeed, the Kennet and Avon canal was opened in 1810, which meant that goods could travel by barge all the way to the Bristol Channel.

Fast forward to today and Reading is a centre for technology, finance and retail.

Top companies headquartered in the town include ING Direct, Yell Group and BG. Meanwhile, Prudential, PepsiCo, Holiday Inn, Bang & Olufsen, Intel, Cisco, Symantec, Nvidia, Virgin Media, Xerox and Verizon all have offices in Reading.