Growth Hacker - Redditch
Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
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Growth Hacker Jobs in Redditch
Redditch is a moderately populated Worcestershire town situated about 12 miles (20 km) south of the centre of Birmingham. Worcester is the same distance to the west and Leamington Spa is over to the west, and the whole town is surrounded from west to north to east by a curve made up of the M5, M42 and M40. The town’s population is around 80,000.
The town is historically noted as being the manufacturing base for needles, and at one point 90 per cent of the world’s needled could trace its journey back to Redditch. The industry has largely gone away now, replaced by a multitude of small manufacturing businesses. However the needle-making heritage lives on in the shape of the National Needle Museum, which tussles with Keswick’s pencil museum for the top spot on most tourists’ must-visit-before-I-die lists.
Redditch became a new town after the Second World War, and much of the old buildings and infrastructure was demolished to make way for a more modern, planned town. The town has a few notable residents in the world of business. Motoring and cycling retailer and windscreen wiper blade fitter Halford’s has its headquarters in the town, as does the engineering company GKN (formerly Guest, Keen and Nettlefolds), which can trace its history back to the 1700s. There’s also a major shopping centre, Kingfisher, which is responsible for creating a lot of local jobs. With such a diversity in Redditch and great links to major cities, it’s little surprise that Growth Hacker jobs appear in our inbox from time to time.
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