Growth Hacker - Coventry
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
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Growth Hacker Jobs in Coventry
Situated in the West Midlands and less than 20 miles from Birmingham, Coventry is a metropolitan borough and one of the top ten largest cities in England. Indeed, for those seeking Growth Hacker vacancies, Coventry will have a variety of employers to consider.
The history of the city goes back to a Bronze Age community that was settled by the Romans in the first century. By the 1500s, Coventry was at the centre of the cloth and textile trade and during the Middle Ages, it was one of the most influential locations in England.
As time passed, Coventry became known for manufacturing fine watches and clocks, while other technological innovations, such as the safety bicycle in the late 1800s, paved the way for the city to become one of the leading areas for car manufacture in the early 20th century.
During the same period, the city manufactured an array of other products, ranging from machine tools and aerospace components to electronics, telecoms equipment and man-made fibres.
Today, the economy in Coventry relies on finance, business services, logistics and leisure, more than on manufacturing. However, a number of car factories can still be found within city limits, such as LTI, the company that manufactures London's iconic black cabs, Jaguar, Rolls Royce and Peugeot. Meggitt Aircraft, a company that makes braking systems for the aerospace industry, is also located in Coventry.
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