Growth Hacker - Worcestershire

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Worcestershire

A county in the West Midlands, Worcestershire's borders have changed numerous times throughout its past, merging with Herefordshire in the 1970s as part of the Local Government Act 1972, and then being re-established as its own entity in 1998.

In addition to Herefordshire, its neighbours include Shropshire, Staffordshire, Gloucestershire and Warwickshire.

Worcestershire comprises a number of large communities, such as Worcester, Kidderminster, Redditch, Malvern and Bromsgrove. These all offer a variety of choices when it comes to finding Growth Hacker positions in the region, and many are considered satellite towns of Birmingham.

For much of its past, Worcestershire's economy has relied on the wool trade, and related industries. During the 19th century, glove making was an important business, while Kidderminster carpets gained a sound reputation that continues today. Historically, the region was also important for the production of hops and fruit like pears, cherries, plums and apples.

Today, retail, manufacturing, the service sector and technology are all important parts of the local economy, with companies based in the region including Qinetiq, which specialises in defence technology.

Of course, Worscestershire is also famous for its eponymous sauce - this has been manufactured by Lea & Perrins in Worcester since 1838, although the company is now owned by Heinz.