Growth Hacker - Northamptonshire

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Northamptonshire

Situated in the East Midlands, Northamptonshire is a ceremonial county that shares a border with eight others, including Warwickshire, Leicestershire, Buckinghamshire, Cambridgeshire and Oxfordshire.

A number of large communities are located within Northamptonshire, making the county a good place for those seeking Growth Hacker opportunities. These include Kettering, Corby and Wellingborough. There's also the county seat, Northampton, which is less than 70 miles from London and about 50 miles from Birmingham.

The region has long been known for shoemaking and the manufacture of leather goods. A number of factories in Northampton were established in the 19th century and still exist today, making fine specialty footwear. These include Edward Green shoes, Trickers, Church's and Crockett & Jones.

Many of the old shoe factories in the region that are no longer used for manufacturing have now been converted to residential accommodation or office space. Indeed, much of Northamptonshire has gone through significant redevelopment since the 1970s and the local economy is now based in the service sector and retail.

Other companies located in the region, or with large facilities, include Avon, Weetabix, Barclaycard, Panasonic, Travis Perkins, Coca-Cola, Schweppes, Timsons, Cummins UK, Carlsberg, Nationwide Building Society and Texas Instruments.