Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Cambridgeshire
Also known as the County of Cambridge, Cambridgeshire is an English county that shares a border with Lincolnshire, Essex, Hertfordshire, Norfolk and Suffollk. It's a great spot for those seeking Growth Hacker vacancies.
Historically an agricultural community, in the 11th century, the region's economy relied mainly on wheat production, malt, honey and fishing. During the 1300s, there was a strong wool trade and Cambridgeshire's cloth industry began to grow.
The most famous place in the county is Cambridge University. It was formed in 1209 and is one of the world's oldest universities. It regularly ranks among the best institutions in the country and the world and the institution's list of notable alumni and academics includes royalty, prime ministers, scientists, authors, actors and comedians.
These days, Cambridgeshire is a centre for the development of technology, thanks in part to the Cambridge Science Park, which was an initiative of Trinity College and offered a helping-hand to start-up companies. Indeed, the region has since become known as Silicon Fen - a play on California's Silicon Valley - and just some of the companies that were started here include ARM, CSR, AVEVA and Autonomy Corporation.
Other well-known companies based in Cambridgeshire include British Sugar, Gale's, home shopping channel Ideal World and Perkins Engines. What's more, Debenhams and Tesco both operate large distribution centres in Peterborough.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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