Growth Hacker - Peterborough

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Peterborough

Situated in the east of England, around 75 miles north of London, Peterborough is a cathedral city on the River Nene. As a centre of new business, the region has seen a significant amount of growth and it's a good choice for those seeking Growth Hacker roles.

For much of Peterborough's history it led a quiet existence as a market town. When the abbey was re-classified as a cathedral in 1541, Peterborough became a city and started to expand.

The start of the Industrial Revolution, as well as the arrival of the railway, further boosted Peterborough's economy and by the mid-19th century, products like ironwork, bricks and elastic webbing were manufactured here.

A corn exchange was founded in 1860 and a beet sugar factory opened in 1926 - British Sugar maintains its headquarters in nearby Woodston, although production has moved to other locations.

In 1932, Perkins Engines was established to manufacture diesel engines and a variety of other industrial machinery companies also called the area home. Today, businesses in the manufacturing sector include Baker Perkins, Indesit and Peter Brotherhood.

The financial sector is also a thriving part of the local economy, with organisations like Norwich & Peterborough Building Society, BNP Paribas, Barclays Personal Investment Management, Diligenta, BGL and Churchill Insurance all having offices in Peterborough.

What's more, Peterborough is a hub for environmental industry and innovation, with companies like Natural England and the Environment Agency being based here.