Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Peterborough
Situated in the east of England, around 75 miles north of London, Peterborough is a cathedral city on the River Nene. As a centre of new business, the region has seen a significant amount of growth and it's a good choice for those seeking Head of Marketing roles.
For much of Peterborough's history it led a quiet existence as a market town. When the abbey was re-classified as a cathedral in 1541, Peterborough became a city and started to expand.
The start of the Industrial Revolution, as well as the arrival of the railway, further boosted Peterborough's economy and by the mid-19th century, products like ironwork, bricks and elastic webbing were manufactured here.
A corn exchange was founded in 1860 and a beet sugar factory opened in 1926 - British Sugar maintains its headquarters in nearby Woodston, although production has moved to other locations.
In 1932, Perkins Engines was established to manufacture diesel engines and a variety of other industrial machinery companies also called the area home. Today, businesses in the manufacturing sector include Baker Perkins, Indesit and Peter Brotherhood.
The financial sector is also a thriving part of the local economy, with organisations like Norwich & Peterborough Building Society, BNP Paribas, Barclays Personal Investment Management, Diligenta, BGL and Churchill Insurance all having offices in Peterborough.
What's more, Peterborough is a hub for environmental industry and innovation, with companies like Natural England and the Environment Agency being based here.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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