Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Northampton
Situated in the East Midlands on the banks of the River Nene, Northampton is a market town with a history dating back to the 6th century. By the end of the 11th century, the community had grown significantly and the Domesday Book records it as having a population of around 1,500 inhabitants.
During the 19th century, the city experienced further expansion thanks to the construction of the Grand Union Canal, which connected London and Birmingham with each other, as well as cities like Leicester, Slough and Northampton. Railways also arrived at the city around this time, further simplifying trade with the rest of the country.
Northampton was best known for producing shoes and other leather goods during the 1800s and a few companies that were established during this period still provide specialist, high-end items today - including Edward Green Shoes, Trickers, Church's and Crockett & Jones.
Over the years, most of the other footwear factories have been converted to offices or residential buildings and, although the shoe industry has declined, a number of other sectors have taken its place, including distribution, finance and manufacturing. So those seeking Growth Hacker roles in the area will have an array of employers to consider.
Just some of the well-known companies that have offices, factories or headquarters in Northampton include Coca Cola, Schweppes, Carlsberg, Texas Instruments, Avon Products, Blacks Leisure Group and Panasonic.
Meanwhile, Nationwide Building Society, Barclay Card, the University of Northampton and St Andrew's Healthcare are all major employers.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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