Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Buckinghamshire
One of the London Home Counties, Buckinghamshire also shares a border with Berkshire, Oxfordshire, Bedfordshire, Hertfordshire and Northamptonshire. It's a popular choice for those seeking Head of Marketing vacancies and offers a wealth of opportunities - for those who wish to live and work in the area, or commute to the capital.
During the industrial revolution, the region was known for its lace making and it's said that Queen Victoria used the delicate material for her pillows. After the arrival of the railway, furniture and paper production both took off in Buckinghamshire and heavy industry like the manufacture of train carriages was also big business.
Indeed, the 19th century was extremely lucrative for Buckinghamshire, and evidence of this can still be seen today in the many beautiful Victorian buildings that are spread across the county.
These days, Buckinghamshire's economy is mainly based in the service sector and studies have shown that it's one of the best places to live in the UK, with one of the highest life expectancies and some of the best school results in the country.
The region is still used for a lot of agricultural production, while furniture manufacture and pharmaceuticals are also major sources of employment.
What's more, the world-famous Pinewood Studios are located in Buckinghamshire. This studio has been the location of filming for a variety of big-name productions, including several James Bond films, the Superman franchise, Batman Returns and scenes from Peter Jackson's The Hobbit.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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