Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Cleveland
Situated in the north-east of England, Cleveland is a region that has been long known for its industrial and manufacturing capabilities, and it offers a range of opportunities for those seeking Head of Marketing positions.
During the 18th century, ironwork was a major part of the local economy and the ironstone used for blast furnaces on the River Tees was procured from the Cleveland Hills.
These days, Cleveland is not an officially recognised region. In the mid-1990s, the county was broken up into four unitary authorities: Hartlepool, Stockton-on-Tees, Middlesbrough and Redcar and Cleveland.
However, many people from the region still identify themselves as being from Cleveland and bodies like the Cleveland Police and Cleveland Fire Brigade carry the name today.
Much of the area is undergoing significant regeneration, and these days, the economy is mainly based in retail, technology and the service sector.
However, a few big-names in heavy industry still call the region home. For example, there's the Cleveland Bridge and Engineering Company, Teeside Steelworks and Dorman Long, which provided the steel for the Sydney Harbour Bridge, the Tyne Bridge and the Auckland Harbour Bridge.
What's more, Teesport is the country's third largest port and handles around 56 million tonnes of cargo every year, with facilities including container quays and RORO ramps.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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