Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Hove
Hove is a south coast town that adjoins Brighton completely along its east side, and the two are collectively part of the city of Brighton and Hove. Although Hove proper has a population of 90,000, the local authority of Brighton and Hove is home to over a quarter of a million people, making it a sizeable concentration of people. Brighton is well known as being a holiday resort, whereas Hove, despite its coastline which is almost identical to its neighbour, is considered more of a residential area. Indeed, people from Hove (often light-heartedly) point out that they are from this more upmarket part of the area rather than Brighton, even if they are actually from Brighton! In recent years, with Brighton gaining a much more fashionable and bohemian image, perhaps the pendulum will swing the other way, particularly when people are selling their homes …
The town is a reasonably affluent and attractive place to live, and has an economically active populace attracted by pleasant surroundings and good shopping and entertainment areas. The UK’s largest distributor of snack foods, Palmer and Harvey (P&H) has its headquarters in Hove, as does the Mace convenience store chain.
The large population of economically active people in Hove and its surrounding area means that Head of Marketing jobs turn up from time to time here. The town and its mother city are busy all the year round; thanks to its vibrant entertainment and residential scene, Hove and Brighton do not become ghost towns out of season like some other resorts.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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