Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Powys
Powys is the largest county in Wales by area, although only 11th by population (just 135,000), mainly because much of the area is mountainous. It is a landlocked county with a long border with England, meeting Shropshire and Herefordshire; it shares Welsh borders with Gwynedd, Denbighshire, Wrexham, Ceredigion, Carmarthenshire and Monmouthshire. Its administrative centre is in Llandrindod Wells, right in the centre, although it’s quite a small town, with only 5000 inhabitants. The largest town is Newtown (13,000), followed by Ystradgynlais (9,000) and Brecon (8000). Needless to say, the population comprises many, many small villages and towns.
Such low concentrations of population and alack of industrialisation mean that Head of Marketing jobs are not in huge demand in Powys. The tourism industry can create some such jobs, but on the whole it is best to look for the towns and cities around the borders of Powys in Wales and England for a better chance of finding something.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us