Wholesale Channel Controller

Wholesale Channel Controller
Berkshire (Hybrid - Head Office based)
FMCG | Food & Consumer Brands

Cast UK are representing a market-leading FMCG organisation. The business is continuing to invest in its route-to-market strategy and is now looking to appoint a Wholesale Channel Controller to lead and accelerate growth across the UK Wholesale channel.

This is a senior commercial leadership role, offering full ownership of strategy, execution and performance within a critical route to market.

The opportunity

Reporting into senior commercial leadership, this role is responsible for defining and delivering the Wholesale Channel strategy. You'll lead a team of nine Account Managers, alongside responsibility for a third-party field sales operation, ensuring best-in-class execution across customers.

You'll play a key role in shaping joint business plans, driving sustainable and profitable growth, and strengthening long-term wholesale partnerships. The role works cross-functionally with Shopper Marketing, Category, Finance and Supply Chain to ensure plans are aligned, commercially robust and operationally deliverable.

Key responsibilities

• Lead, coach and develop a team of nine direct reports across account management and new business development
• Oversee and optimise a third-party field sales team, ensuring strong execution, coverage and compliance with agreed plans
• Develop and deliver the Wholesale Channel strategy in line with wider commercial priorities
• Build and maintain senior-level relationships with key wholesale partners, owning negotiations and joint business planning
• Full P&L ownership for the Wholesale channel, balancing investment, margin and long-term growth
• Work collaboratively with internal teams including Shopper Marketing, Category Management, Finance and Supply Chain
• Use data, insight and market trends to identify growth opportunities and drive continuous improvement across the channel

About you

• Proven senior commercial experience within FMCG sales, ideally within an impulse-led or wholesale-focused environment
• Strong understanding of the UK Wholesale landscape, with the ability to influence at senior customer level
• Demonstrable leadership experience, with a track record of building high-performing teams
• Commercially astute, with experience owning P&L and delivering profitable growth
• Confident negotiator with experience developing and delivering joint business plans
• Comfortable operating in a fast-paced, results-driven environment

Package

• Competitive base salary
• £7,500 car allowance
• Annual bonus scheme (with a strong historical track record of achievement)
• Private healthcare
• Hybrid working model

Are you looking to recruit a similar role?

Cast UK is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector. With this unique insight and knowledge, our consultants are able to place individuals from trainee through to main board. For more information on Cast UK or to discuss how we can find talent for your business then please visit www.castuk

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