SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Redditch
Redditch is a moderately populated Worcestershire town situated about 12 miles (20 km) south of the centre of Birmingham. Worcester is the same distance to the west and Leamington Spa is over to the west, and the whole town is surrounded from west to north to east by a curve made up of the M5, M42 and M40. The town’s population is around 80,000.
The town is historically noted as being the manufacturing base for needles, and at one point 90 per cent of the world’s needled could trace its journey back to Redditch. The industry has largely gone away now, replaced by a multitude of small manufacturing businesses. However the needle-making heritage lives on in the shape of the National Needle Museum, which tussles with Keswick’s pencil museum for the top spot on most tourists’ must-visit-before-I-die lists.
Redditch became a new town after the Second World War, and much of the old buildings and infrastructure was demolished to make way for a more modern, planned town. The town has a few notable residents in the world of business. Motoring and cycling retailer and windscreen wiper blade fitter Halford’s has its headquarters in the town, as does the engineering company GKN (formerly Guest, Keen and Nettlefolds), which can trace its history back to the 1700s. There’s also a major shopping centre, Kingfisher, which is responsible for creating a lot of local jobs. With such a diversity in Redditch and great links to major cities, it’s little surprise that SEO Specialist jobs appear in our inbox from time to time.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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