SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Rochdale
Depending on your age and where you live, you might well associate Rochdale with Gracie Fields, Cyril Smith or Lisa Stansfield, all of whom have drawn attention to the town of the last century. Staff at Cast UK might well associate it with managing director Wayne Brophy - hopefully for all the right reasons! But for anyone in or around this town, it’s a fairly typical north-western market town that boomed during the milling and textile-making revolution of the 19th century. However, this industry did decline in the 20th century.
The town remains a large and thriving place, close enough to Manchester to be a commuter residence and trading partner, but far enough away to maintain its identity. It has excellent road and rail links with Manchester, with the M62 passing by Rochdale as is courses from the city to Leeds. The Metrolink tram line is due for completion in 2014. The town of Rochdale is home to about 100,000 people, but taking in all the settlements in the borough, the figure is over 200,000.
As with any large town, the population itself requires a large logistical effort to keep it fed, watered, clothed and stocked with life’s creature comforts. There’s a busy shopping area and a few trading estates dotted around the town. Many of the mill buildings are now used by small businesses or have been converted to living accommodation. Rochdale and Manchester do create SEO Specialist positions, and both have important logistics, procurement and supply chain industries.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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