Account Director - Southport
Account Director jobs
Winning new clients is a high-energy job, with a high potential for blind alleys and expended time between successful campaigns. That’s why it’s highly cost effective to devote quality time and resources to retaining existing clients. For that, skilled account directors are required.
In larger logistics companies, account directors will have a team of account managers underneath them, and they will deal directly with clients on a one-to-one basis; clients generally like to be dealing with the same person, who will know their needs and issues. Account directors will oversee the whole customer retention operation, and will be responsible for strategic decisions to this end, but not necessarily the micromanagement of order fulfilment. The account director may also have responsibility for organising and instructing a sales team in order to win new clients, as well as seeking out new openings with existing clients and their partners.
Reporting to the company management, he or she will be expected to explain decisions and actions and provide regular reports. Any problems that cannot be addressed by the account managers will become the account director’s responsibility, followed ultimately by the management’s.
Maintaining morale will be an important role, both in the clients and in your own team. Whether this means treading on egg shells or throwing a party will depend on the relationship!
The skills required
Interpersonal skills, particularly diplomacy, will be a key skill of the account director. Since different clients will have different needs and desires, from methods of payment to hours of work to corporate personality, you will need to have an instinct for switching demeanour at the sound of a ringing phone.
Sales and marketing experience will be extremely useful, as selling one’s company’s benefits does not end with the winning of a client; they will probably be constantly seeking out other deals to reduce their overheads, and you will need to be able to convince them that your company is the best option for them. You’ll need the confidence to be able to make important decisions without constant recourse to senior management.
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Typical roles we recruit forROLES
Account Director Jobs in Southport
If you’re scouring maps of Devon, Dorset or Sussex searching for Southport, stop now. It’s most definitely in the northern half of England, about halfway between Liverpool and Blackpool. Like the famous towered resort, it’s a tourist town, with miles of beach and the usual seaside attractions like boating lakes, a pier, a promenade and a famous model village. However it has close links with the city to its south, not least because both are in Merseyside.
The town grew up during the Victorian period as a fashionable spa town, and much of the architecture remains on the front. As workers’ holidays got a foothold, the town, with its good rail links, became a popular destination for the workers of places such as Liverpool, Preston, Wigan and Bolton to spend a week or a weekend in summer. With little of a manufacturing base, the town’s existence was threatened in the 60s and 70s as tourists got the option of flying to Spain or Greece instead of staying in Britain, but it managed to survive where others failed by focusing on short breaks and holding events such as air shows, flower shows and festivals.
Southport is best known in the area as having a large population of affluent people. It’s a favourite home of Liverpool and Everton footballers, as well as other celebrities, particularly those from the North West. There’s a thriving night life, with a wealth of bars, restaurants and clubs. Although it is not a traditional industrial town, sometimes Account Director positions do come up in the Southport area. Tourist towns do require a good deal of movement of goods to service both the local population and the visitors. There are frequently building and civil engineering projects in the region, too.
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