Account Director - Bootle

Account Director jobs

Winning new clients is a high-energy job, with a high potential for blind alleys and expended time between successful campaigns. That’s why it’s highly cost effective to devote quality time and resources to retaining existing clients. For that, skilled account directors are required.

In larger logistics companies, account directors will have a team of account managers underneath them, and they will deal directly with clients on a one-to-one basis; clients generally like to be dealing with the same person, who will know their needs and issues. Account directors will oversee the whole customer retention operation, and will be responsible for strategic decisions to this end, but not necessarily the micromanagement of order fulfilment. The account director may also have responsibility for organising and instructing a sales team in order to win new clients, as well as seeking out new openings with existing clients and their partners.

Reporting to the company management, he or she will be expected to explain decisions and actions and provide regular reports. Any problems that cannot be addressed by the account managers will become the account director’s responsibility, followed ultimately by the management’s.

Maintaining morale will be an important role, both in the clients and in your own team. Whether this means treading on egg shells or throwing a party will depend on the relationship!

The skills required

Interpersonal skills, particularly diplomacy, will be a key skill of the account director. Since different clients will have different needs and desires, from methods of payment to hours of work to corporate personality, you will need to have an instinct for switching demeanour at the sound of a ringing phone.

Sales and marketing experience will be extremely useful, as selling one’s company’s benefits does not end with the winning of a client; they will probably be constantly seeking out other deals to reduce their overheads, and you will need to be able to convince them that your company is the best option for them. You’ll need the confidence to be able to make important decisions without constant recourse to senior management.

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Account Director Jobs in Bootle

Modern-day Bootle is indistinguishable from the main conurbation of Liverpool, so absorbed has it become. However it is a distinct part, and is part of the Sefton area, the coastal borough that stretches up to Southport. Bootle is the home to Liverpool’s famous docklands, and is still active as a container port, despite a general decline in Liverpool’s status as a maritime hub. Liverpool itself is a relatively young city, and Bootle grew up around the same time as it, with its docks being built in the nineteenth century – indeed until Liverpool was such a major port, Bootle was q rather quaint resort.

Bootle lies to the north of the city of Liverpool, with an expansive front that faces onto the Mersey and the North Sea. Directly across the outlet is the northern tip of the Wirral, New Brighton, which is accessible by tunnel. The railway network connects Bootle directly to Liverpool, Southport, Preston and Manchester. Although the M57 and M58 pass to the east of the city area, there is no direct motorway access to the town.

Bootle suffered a substantial decline in the 1980s and 1990s as shipping companies limited their use of Liverpool’s docks, although the decline seems to have been arrested, and a major regeneration project is going on in the area. A major boost has been the return of liners to Liverpool in the past few years, which, it is hoped, will boost the economy and Liverpool’s reputation as a port. The proximity to the container port and the bustling streets of Liverpool means that there will always be a need for Account Director jobs to be filled, however, so Bootle looks set to continue playing a part in the logistics and supply chain industries.

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