Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Aldershot
Aldershot is a town that has grown up around the British army. It was a small village surrounded by barely useable land until the Crimean War, when a military base was located there. Within a few years the population had exploded from less than a thousand to around 16,000, which is about half its current population. It is known as the home of the British Army, and several regiments are based there.
The Hampshire town is located about 30 miles (50 km) south west of the centre of London, 7 miles (12 km) west of Guildford and 16 miles (26 km) south east of Reading. It is at the centre of a large conurbation that takes in Farnborough, Farnham, Fleet and Camberley, and together the population is close to a quarter of a million. Immediately to the north of Aldershot is Farnborough, home of one of the UK’s most important air shows, which is both a trade fair for military and civilian aircraft and a public spectacle.
While Aldershot is dominated culturally and, to some extent, geographically by the barracks, there is a static population living in the town and its adjacent neighbours, and there is a diverse range of industry in the area. Logistics and Supply chain professionals looking for Copywriter work should therefore find rich pickings in Aldershot. It’s well connected to the transport network, with the M3 passing to its north and a comprehensive rails service. And failing that, you might be able to hitch-hike on a tank.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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