Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Fareham
The market town of Fareham lies towards the south of Hampshire, with Gosport to its south, Portsmouth to the south east and Southampton 10 miles (15 km) to the west. The south east of the town touches Fareham Lake, which forms the port of Portsmouth and Gosport, but at this point it is only navigable by small craft, and the marina has plenty of them on show.
As well as having historic links to the maritime centres to its south and west, Fareham carved out a reputation as a master of the clay-based industries, making bricks, tiles and chimney pots with their distinctive red hue. Although they are used all over the country, the most famous building made of Fareham red brick is the Royal Albert Hall in London.
Fareham is seen as a slightly more upmarket place to live than the port towns and cities nearby. It is well connected by road, rail and sea, and has lots of green space and the beautiful Hampshire countryside to the north. It has also become quite a notable centre for light industry and retail, with several retail areas and a technology park in the town. There could well be opportunities for Copywriter jobs in Fareham, and certainly in the seafaring locations within a few miles along the coast. This has always been a region of industry, and it looks set to continue with further investment and development.
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.Contact us