Ecommerce Business Analyst
Selling online is a complex business, with the whole range of marketing, digital optimisation, customer-facing websites and apps, warehousing, logistics and security to factor in. For this to work, the business needs to be able to have a bird’s eye view of how it is run, in what direction it is going and how to influence its future for the better. The business analyst in ecommerce will oversee this process, working with the board, data analysts and the digital teams to ensure the company’s strategic goals are on course.
The ecommerce business analyst will look in depth at the whole user experience and how it affects customer satisfaction and where it puts stress on the business. They will then draw conclusions, backed up by solid data, as to where the business can be improved. Their recommendations, alongside other sales and growth strategies, will play a key role in steering future decisions and KPIs.
The skills required
Ecommerce business analyst jobs usually demand experience in working with customer-facing retail businesses. Successful applicants must have a firm grip on how ecommerce works and how UX and fulfillment satisfaction can make or break an online retailer.
You’ll understand how ecommerce projects are planned and implemented, and will be able to work alongside technical development teams, sales and marketing specialists and the key decision makers, and report findings and solutions effectively.
Ecommerce Business Analyst Jobs in Newcastle-under-Lyme
The Staffordshire town of Newcastle-under-Lyme (not to be confused with Newcastle-upon-Tyne) adjoins the city of Stoke-on-Trent along all of its eastern edge; without looking at a boundary map it would be difficult to discern where one ends and the other begins. The town did have a similar industrial history to Stoke, namely pottery and porcelain manufacture, until the mid-1700s when it all but stopped, giving way to brick making, clothing, cotton milling, coal mining and engineering. Engineering and clothing manufacturing still dominate the town’s industries; many military and police uniforms are made here.
In the early 1900s, the Stoke area was an amalgamation of a number of moderately sized towns, chief among them Stoke, Hanley, Newcastle-under-Lyme, Burslem, Fenton, Tunstall, Longton, Smallthorne, Kidsgrove, and Audley. A motion was put to parliament to amalgamate them all into one city in what was known as the Federation of Stoke-on-Trent. Newcastle-under-Lyme was the only one to reject the plan, partly because the others were heavily involved in the pottery industry and Newcastle no longer was. Newcastle’s opposition was recognised and so it came to be that the town now exists almost engulfed by Stoke-on-Trent.
With a population of about 75,000 and a huge regeneration effort recently being completed, Newcastle-under-Lyme has undergone something of a rebirth of late, after a few decades of gradual decline. We do see more Ecommerce Business Analyst jobs appearing in the town, which is often indicative of renewed economic activity.
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Ecommerce business analysts needed now
Ecommerce is far too complex to leave to chance, so now’s your time to shine. If you think you’ve got what it takes to turn digital businesses around and revolutionise the way they do things thanks to your analytical mindset and deep business acumen, we need to talk. Register below and we can start looking for superb positions.
If you’re an employer and need to find excellent candidates to choose from, call 0333 121 3345 so our consultants can start making those all-important connections.
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